CFL blubs- What to do with them?

October 28, 2010 § Leave a comment



Farewell until May, Point Breeze

October 28, 2010 § Leave a comment

On Tuesday, October 26 we went to Point Breeze with the goal of collecting 20 more surveys. We found this to not be a problem whatsoever. Throughout the two hours we were there there was a constant stream of people happy to take the survey, especially in exchange for Philly Food Bucks. Both through helping people take the surveys and conversation with customers, we found that the majority heard about the market through word of mouth. In fact, we witnessed this  trend first hand with a couple of people who came and then came back with friends and family an hour later. This was encouraging to watch. It was also interesting that many customers were seniors, while at the same time we noticed many younger community members walk by with their children on the way home from school. This is a population that we are hoping to target, and it was important to see this play out to help us shape the directions we are going to take. Jamie, the Food Trust representative on site was very knowledgeable about the neighborhood. She told us about the conflict between older and newer residents and how this is effecting community development. Again, we plan to take this into consideration when developing our plans.

There was something very energizing about the market. The farmers were friendly and initiating conversation with everyone. Jamie (Food Trust Jamie) was assisting behind the stand to help during the rush of people, and all the customers were willing to chat with us. We came to the market feeling tired and stressed and left rejuvenated. We hope that the market can have the same effect on the people of the neighborhood!



Broad and Ritner: How-U-Doin?

October 28, 2010 § Leave a comment

The Broad and Ritner group has made fantastic progress over the past few weeks!  With big smiles and open hearts we set off to flyer over 40 local businesses within a 1/2 mile radius of the market.  We were greeted by the community with open arms and much support for the market.  Not only did business owners put up flyers, they even took some home for family and friends.  Business owners and neighbors alike showed interest in going/returning to the market and had valuable feedback.  We came across three schools that distributed flyers to faculty and parents!  The community is very kid friendly and close knit.  Especially supportive was the How-U-Doin Deli and Grocery.  We have been in contact with the Fels Community Center about putting together community programs that would incorporate the food from the market and education about nutrition and food justice.  Also, the Fumo Family Library has been receptive to our idea of putting out a table of books about eating healthy, food justice, and farmers markets.  After establishing these connections and opening this dialogue, we hope The Food Trust will work with both these valuable resources in the future to further enhance the positive impact the market has on the community!  Last week we completed 13 surveys from market goers and compiled the information this week.  This will be valuable information for measuring how the perception of the market and customer base changes over time.

Unfortunately, no one from our group was able to go to the last market day :-(,  We hope (and believe) that it was a successful day!!

In the coming weeks, we plan to establish a more concrete plan with the Free Children’s Library and Community Center and explore other options of community outreach for the future.  One of our plans is sending out a monthly newsletter that will say What’s In Season for the coming month at the farmers market.  The newsletter can also be a venue for sharing other community events and announcements.

Here is the flyer we distributed to the local businesses

Broad and Ritner Flyer

And here is a What’s In Season? newsletter prototype

Whats in Season Newsletter

Point Breeze 10/19

October 23, 2010 § Leave a comment

On its second to last day before closing, the Point Breeze farmers’ market was experiencing a constant stream of customers despite the slightly groggy weather. The two farmers were in high spirits as they handed out buckets of sweet potatoes, a popular item, broccoli, and bags of kale. Some customers were intrigued by some of the different vegetables they saw at the stand, but others came looking for collard greens, which unfortunately didn’t make an appearance.

We handed out surveys to everyone who came to the market, and for the most part the customers seemed happy to participate, especially after hearing about the $2 Philly Food Buck incentive. In fact, after observing the transactions throughout the afternoon, it seemed as though many came looking to use their Food Bucks before the market closed. Most people were sad that the market was over at the end of the month, either because they are regular customers or because they just heard about the market and wished they had been able to shop there more. Everyone seemed willing to give suggestions for next season, and one man said he wanted more variety because he wanted to try everything. It was encouraging to hear that people were invested in the market, which is an important part of integrating it into the neighborhood and leveraging it as a community building opportunity.

We will go back this Tuesday on its last day open and try to collect 20 more surveys to reach the Food Trust’s goal. We think that this is doable, especially if we’re able to stay a little longer. We also plan to take many more (and better) pictures next week.

We’re also including this article that Marissa found because it’s relevant and features our market!

State of the Organic Union

October 21, 2010 § Leave a comment

As a third-generation insider, and granddaughter of the original organic iconoclast, I’ve seen the evolution of the organic food industry happen in real time. Slow-motion real time. (My grandfather started Organic Gardening Magazine in 1942—although truthfully I wasn’t born until 1962.) On October 13, 2010, the current leaders of the organic movement in America convened at the 3rd Annual Organic Summit in Boston. The topics ranged from the challenges of procuring organic ingredients, to the overall trends and perceptions of consumers, to debating the strategy for defending against genetically modified organisms (GMOs), to how to overcome the seemingly hardwired American preference for everything cheap. read more:

For the behavioral economists-payment method influences food choices

October 21, 2010 § Leave a comment

October 21, 2010 § Leave a comment

Yesterday, Sam and I went to the opening ceremony for the Grays Ferry farmer’s market. The farmer, Aaron, occupied Peace Park with his extensive selection of vibrant produce. Community leaders and neighborhood members gathered as several short speeches were made about the potential of the market. We were impressed with the diverse pool of shoppers, who were all excited with the prospect of fresh and local produce at their disposal. We gave out Philly Food Bucks and encouraged shoppers to eat fresh produce. Overall, it was a great success. It was exciting to see the community enthusiasm. Too bad our market only has one more week left, though we are hopeful for the spring season!


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